Fashion Video Production in Chicago

How video helps fashion brands sell more online

michal jaworski variete fashion

Consumers respond well to high quality product images – yet they respond even better to a more immersive, multi-medial shopping experience with video content.

Because video shows clothes from multiple angles and how lighting dynamically interacts with the fabric, shoppers can gain a better impression of the texture, fit and color. This makes them less surprised when their package arrives and less likely to return the product.