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You might know a little about all the different types of videos there are — welcome videos, how-to videos, brand videos, and more — but how much do you know about video styles?

The style of a video refers to the treatment of the content and not the content itself. You can have a welcome video, for instance, presented in the style of a documentary, a narrative, a lifestyle piece, or in animation. The style you use can add a lot to your video, affecting how emotional it is, how effective the messaging is, or how the viewer responds.

That’s why you want to make sure you pick the style that not only fits your brand the best, but fits your video goals.